YOUR wedding day shouldn’t be THEIR Brand Campaign

There's something that's been 'bugging us'... And we're not the only ones. Every vendor that we actually admire - for their work quality and professional integrity - is on the same page as us.

It’s the growing trend of YOUR (PAID) wedding team rocking up on YOUR big day with THEIR own team of Content Creators (and strangers to you) to serve THEIR own promotional purposes... I think the ALL CAPS put across our point right?

We genuinely feel that by doing so they're unintentionally turning what should be your most sacred, intimate day into a full-blown production set... And a bit of a Circus.

Picture this: You’re exchanging vows, eyes locked with your person, tears rolling, heart exploding, but instead of soaking it in, you’ve got 20+ phones in your line of vision and people darting around from every angle.

The florist’s assistant is filming the bouquet for their reel. The venue’s content creator is circling for their next post. Your makeup artist wanted a 'quick' TikTok trend in the middle of getting ready. And your Celebrant wants a 5 minute interview post ceremony. Basically, everyone is shooting everyone else, shooting content.

Uninvited extra bodies crowding the space. Who's actually checking in with you about what you want and what you're comfortable with?

This is NOT a dig at other vendors — we totally understand the pressure-cooker of social media and the need for content. What is new is how constant algorithm changes are pushing an almost audacious attitude to capturing content: treating your wedding day as free advertising material on your own time and budget. And honestly… it just doesn’t feel right to us. It seems to have become heavily weighted to 'content first' and your day becoming simply the 'backdrop' for this.

I’ve heard stories (and seen echoes in other vendors’ social media posts on this topic) of timelines going out the window, key once-in-a-lifetime moments being blocked by an 18yo inexperienced content 'creator', and couples feeling like they’re dancing monkeys rather than living their wedding.

Having been married for 14 years ourselves we can tell you, without a shadow of a doubt, that having those AUTHENTIC quiet tears with grandparents and cheeky giggles with your best friends captured CANDIDLY is INVALUABLE... That cheesy 'trending' dance captured for one of your Vendor's TikTok accounts? Not so much.

We don't want to scare you but we'd be doing you a disservice not to warn you of the 'Worst Case Scenario' as it becomes more and more common. You could literally have a small(ish) guest list of 50 but then two photographers, two videographers, a dedicated content creator for each of those teams, plus the content creators you actually hired. Maybe the venue has their own one, the makeup team filming themselves and even the celebrant getting in on it. What the?!

Your sacred space, your moment to celebrate your love now feels 'performative'. Your wedding day shouldn't be a brand campaign.

We do things differently.

I absolutely do not bring along a content team. I might pull my phone out for a quick 'story' ONCE on your wedding day... If I even remember to... After all I'm caught up doing my actual job: Giving 100% to your day.

We want you fully swept up in the moment. Creating memories with your people. Unscripted moments in time that you’ll treasure forever. If we had our way, even the formal group photos would be done in five minutes flat and the rest of your day would be spent living your absolute best life — dancing badly, stealing kisses, ugly-crying... All of it.

I will never make you do awkward poses that feel nothing like you. And I will never make you do that cringe-worthy TikTok transition - you know the one - the Bridesmaids and Groomsmen awkwardly stopping mid-entrance, covering the camera with a hand, and 'teleporting' themselves into new party outfits. Ewww.

But! I will capture you as the best version of yourselves. Which I can ONLY do because my energy is fully invested in you and your day.

The smaller the crew, the less performative it all feels. Just me, laser-focused on you. That’s the magic.

LESS CAMERAS FIGHTING FOR SPACE = MORE SPACE FOR REAL CONNECTION.

If this resonates with you — if you want a wedding day that feels like yours, not a content factory line — then we might be the right fit. We keep it small, focused, and real. Authentic storytelling over algorithms. Nostalgic moments over trends.